Panasonic is one of the largest and leading electronic product manufacturers in the world and a well-known brand name. It stands for the depth and diversity of its research capabilities, manufacturing expertise, high quality and sophisticated products since 1918.
Our Panasonic brand and its slogan "Panasonic ideas for life" represents the advanced technology and the wide range of products which we cover. This brand slogan is our commitment in providing products and services based on ideas that will enrich people''s lives around the world through innovative thinking. Our focus isn''t just on products, it''s also on ideas. Ideas that will enhance your life and broaden your horizons.
In Europe, we show this commitment by more than 10.000 employees working in sales and service organisations, modern well equipped research and development centres and modern manufacturing plants. Throughout all our activities we believe that the customer comes always first. Panasonic is an energetic, creative and proactive organisation, that consistently aims to exceed the customer''s expectations, to translate its vision into enriching products and solutions and to make Panasonic the name customers rely upon and believe in.
Today, Panasonic Corporation is globally comprising of over 680 companies and almost 390,000 employees in manufacturing and marketing with over 15,000 products supplying our customer needs. We aim to be a ''Customer Value Creation Company'' that provides safety, security, comfort and convenience in line with our visions of contributing to a ubiquitous networking society and coexisting with the global environment.
As a result, our business success is built on our people's strong commitment to these values, to our customer first principles and to generating ''ideas for life''.
How it began
As the youngest of eight children, Konosuke Matsushita was born 27th November 1894 in Wakayama a village south of Osaka. He started his career as an apprentice in a bicycle shop before moving to the Osaka Electric Light Company. Few years later he left his well-paid job in order to start up his own small company with less than a months money to support him.
The history of Panasonic Corporation starts when Konosuke Matsushita founded Matsushita Electric Devices Manufacturing Works in 1918 with his wife and his brother-in-law. The first products were insulating plates and electric lamp sockets.
The company expanded its activities continuously, not just in Japan, but also overseas to China and America. In the 1960s the company expanded into Europe and established a number of sales & service, manufacturing and research and development companies.
Konosuke Matsushita resigned as president aged 66 and supported the company as chairman. 12 years later he retired, assumed the post of Senior Advisor and spent years writing inspirational and entrepreneurial best-sellers. On 27th April 1989 Konosuke Matsushita passed away. During his lifetime, Konosuke and his employees all over the world developed and marketed innovative products and solutions that added value to their customer's lives.
For more information visit www.panasonic.net
Panasonic's vision of the digital future is driven by the needs and aspirations of our business customers and millions of consumers around the world who use our products every day. We share their dream to live a fuller life by providing ways of working smarter and enjoying the rewards of technological advances.
As we move forward together with our customers into the uncharted future of the 21st century with the prospect of future technologies and systems, Panasonic's standards are still firmly grounded in the philosophy of company founder Konosuke Matsushita. As he built Matsushita Electric Industrial Co., Ltd., he never lost sight of the importance of putting the needs of his customers and the public first.
Panasonic will continue its Customer First tradition of creating new products that resolve the challenges in business and personal life, helping us all enjoy more of what life has to offer. The name Panasonic is synonymous with innovation, quality, performance and ease of use. We look forward to a bright technological future, and to playing a leading role in the digitally networked society, propelled by the creativity and dedication of our employees around the world.
Values & Culture
Since it's establishment in 1918, Panasonic has been guided by its Basic Management Philosophy, which states that the mission of an enterprise is to contribute to the progress and development of society and the well-being of people worldwide through its business activities.
"If you set a challenging goal for yourself and make constant efforts to achieve it, you will surely develop and grow. Repeat the efforts every day until the goal is so deeply imbedded in your mind that it becomes your belief. It is with this thought in mind that I have created the Seven Principles. In essence, these principles embody my great wish for achieving this challenging goal by making step-by-step approaches in everyday life." (Konosuke Matsushita, 1935)
The Seven Principles
- Untiring Effort for Improvement
- Cooperation & Team Spirit
- Fairness & Honesty
- Contribution to society
- Courtesy & Humility